About SK Telecom
for PRIDE
by PROFESSIONAL
trough BREAKTROUTHT
With INITIATIVE
SK Telecom is poised to lead the creation of innovative mobile lifestyle with expertise in the telecommunications industry.
Current state of Telecommunication industry
How does SK Telecom maintain their customer efficiently?
Segment Marketing
Analyzing the customer's data based on database
1. What is Convergence?
Digital convergence is mainly driven by the TIME industries (Telecommunication, IT/Internet, Media and Entertainment) and provides new, innovative solutions to consumers and business users. Based on digital technologies and digitized content it encompasses converged devices (such as smartphones, laptops, internet enabled entertainment devices and set top boxes), converged
Industry Analysis
Telecommunication Industry is capital intensive, complex industry and changes vary rapidly
General Characteristics
1. Capital-intensive industry
Large scale of Communications network & Distribution channel needed
2. Complex industry
Complex industry between Service & Product
3. Rapidly changing industry
Service spread rapidly
Rapid evolution of technology
economic situation affect the telecommunication industry?
Is telecommunication service a necessity or a normal good?
Telecommunication service belongs to a necessity.
It means that the current and future bad economic situation will have a negative effect on the industry but not as bad as on other industries.
The domestic demand is expected to be a 5~10% increase next year.
Mobile telecommunications industry
An industry with 5.6 billion customers with
Growth driven by increasing global demand
For data services and rising mobile
Penetration in emerging markets
The mobile industry generates around US $900 billion of annual revenue and accounts for around 1.5% of world GDP.
There are 5.6 billion mobile customers which is equivalent to around 80% of the w
Introduction
● DU:(듀)는duo(두개,둘)/durable(영속성,지속성)의 브랜드 네임
● 집 안팎 어디서나 통화와 전송이 가능한 자유롭고 편리한 유무선 통합 커뮤니케이션을 의미
DU: 서비스란, XDSL 접속회선 및 일반전화 회선에 DU:AP를 설치하고 이 DU:AP 영역 내에서 DU: 폰으로 음성 및 데이터서비스를 제공하는 c
국가적인 인프라 구축이 선 실행요소
미래지향 고부가가치 산업
기업의 산업 생태적 독과점 우려
정보화 시대 진입의 기본적 필요요건
막대한 설비투자 주도
국가의 신 성장동력 전략적 투자
정부 개입의 시장조율
향후 국가경쟁력 고취에 필수산업
1. 기술적 특징
- 디지털 방식
: 동일한
One of our competitive strengths is the ability to anticipate consumer dining and taste preferences and adapt our menu to the latest trends in food consumption to keep it relevant to consumers. We create new menu items to keep pace with changing consumer tastes and preferences, and regularly update our ingredients and cooking methods to improve the quality and consistency of our food. Generally,
telecommunication company, media company, IT company etc. One more example is in circulation channel dimension, in 2000s, mainly used PC, and in 2010s, there are three main channels which are PC, TV and Mobile device. The only after 10 years, many things will be exchanged.
2.5 Cooperation and competition between existing media companies and IT companies
①Existing media company
Abc – F
After the independence; the Civil War
The new concern was raised by three organizations; who is going to be the legal government? It leaded to the Civil War for 27 years, from 1975 to 1992. The MPLA, which supported socialism, was helped by the Soviet Union, and the FNLA and UNITA, which had the power of the US behind. While they had the Civil War, they ruined infrastructure such as roads, harbo